Silani Sweet Cheese Ltd.

The tub that started it all.

Challenge
As a small manufacturer of specialty Italian cheese, Silani Sweet Cheese Ltd. wanted to repackage their products with the hope that they could increase market share and break out of the Tier C grocery retailers and find shelf space in the Tier A. revitalizing the packaging would be critical to growth and success.

Solution
Begin with a repackage of Silani’s Bocconcini cheese tub and move across various product skews to create a unified brand on shelf that could compete with category leaders and represent a valid alternative for consumers.

Innovative additions like clear containers to allow consumers an opportunity to check product freshness and reseal packages to increase shelf life, allowed consumers more control over their cheese buying experience.

Results
The campaign delivered the following results for Silani Sweet Cheese Ltd.:

• 500%+ increase for Bocconcini Cheese sales within first 5 weeks of launch
• Silver PAC award for cheese slice package design
• Increased distribution of Silani Sweet Cheese products in Tier A grocery retailers
• Revenue increases of 40%+ over a 3 year span of product repackaging

This entry was posted on Wednesday, August 3rd, 2011 at 9:01 am. It is filed under Case Studies. You can follow any responses to this entry through the RSS 2.0 feed.