Our Approach
The Relationship
Urban DNA offers services from each of the communication disciplines, along with an in-house production studio capable of managing
all print related projects from conception through to post-production. This offer is the turn-key solution for marketers requiring multi-disciplinary expertise. Having all disciplines under one roof ensures every piece of communication is developed based on one single strategic idea.
The Approach
At Urban DNA we are committed to the success of all of our partners. We work closely with all of our clients so that we fully understand not only their needs, but also their aspirations as an organization. Our creative is inspired by a natural insight into urban culture and continues to reflect the rich diversity of the market in which we compete.
The Execution
If the creative execution doesn’t fit the strategy:
we won’t do it.
If the strategy doesn’t fit the positioning:
we wont suggest it.
And if the positioning and strategy are no longer relevant:
we’ll tell you and help to identify it.
Our communication process follows a traditional agency approach:
one that is tried, tested and true.
Our Take on Branding
We believe that any strong brand has strong DNA. A Brand’s success is directly correlated to its core values. Therefore, over the years we have refined a branding process that solidifies this correlation. We call it our DNA FRAMEWORK. It is a highly effective tool for building a strong brand identity and one that has withstood the test of time.
Our four step process consists of the following:
- BLOCK #1: Envisioning & Personification
- BLOCK #2: Concept Theory
- BLOCK #3: Creative Experimentation
- BLOCK #4: The Reaction
For a closer look at our approach, you can download a PDF of our session below
