Urban DNA Communications Information

View Work

Culture. Lifestyle. Diversity.

If you are brave enough to take a close look, you will come to understand that it's in all of us. It's driving both our passions and fears. It's the be all, the end all and ultimately it's why - we are who we are.

It's DNA... and it is Urban.

Base Energy Drink Launch Campaign

Bluetooth and Wi-Fi Proximity Marketing

Challenge
Find unique methods to connect with consumers who use mobile phones as an increasing method to access content in their everyday lives.

Solution
In 2005, we forged a partnership with the world’s leading provider of Proximity Marketing solutions well before mobile was even part of the marketing mix and introduced it to the North American market with early adopting clients who saw value in connecting with consumers in a highly relevant and effective method.

Results
Over 6 years as the North American partner with Hypertag UK:

Over 30+ campaigns using Bluetooth marketing
Integration of JAVA Applications into proximity marketing campaigns
Integration of NFC and Wi-Fi proximity marketing technologies

This entry was posted on Monday, July 18th, 2011 at 2:56 pm. It is filed under Case Studies. You can follow any responses to this entry through the RSS 2.0 feed.

←

Comments are closed.